✦

25 YEARS OF TRADITION

✦

HERBAL & BOTANICAL

✦

HAND CRAFTED HAIR OIL

✦

25 YEARS OF TRADITION

✦

HERBAL & BOTANICAL

✦

HAND CRAFTED HAIR OIL

✦

25 YEARS OF TRADITION

✦

HERBAL & BOTANICAL

✦

HAND CRAFTED HAIR OIL

✦

25 YEARS OF TRADITION

✦

HERBAL & BOTANICAL

✦

HAND CRAFTED HAIR OIL

Choose Your Family Ritual

Our 25-year-old family formula, made for your hair.

The Essential Ritual

1 × 100ml Hair Oil

Perfect for trying our premium herbal formula

PKR 1,799
Add to Cart
Best Value

The Transformational Ritual

2 × 100ml Hair Oil

Best value for consistent hair care results

PKR 3,199
Add to Cart
THEN → NOW

YOUR HAIR NEEDS MORE THAN A SHAMPOO.

What started at home spent 25 years travelling through word of mouth. Now, for the first time, it has a name.
01

A FAMILY FORMULA

Our grandmother's formula started at home, made for our family and used as part of our hair-care ritual.
25 YEARS
02

WORD OF MOUTH

There was no website, no advertising campaign, and no polished brand. People simply tried it, liked it, and recommended it to someone else.
1st CHAPTER
03

ETHENA

Now we're taking that same story online , giving the formula a modern identity while keeping its traditional roots at the center.
WE DIDN'T CREATE THE FORMULA FOR ETHENA.
WE CREATED ETHENA FOR THE FORMULA.
THE FORMULA

WHAT'S INSIDE THE BOTTLE?

A traditional family formula made with a carefully selected blend of botanical ingredients.
25 YEARS OF TRADITION
01

Amla

Traditionally used to strengthen and nourish the hair from root to tip.

Amla
02

Bhringraj

Helps nourish the scalp and support healthier-looking, stronger hair.

Bhringraj
03

Neem Seed

Known for its purifying properties, helping maintain a clean, balanced scalp.

Neem Seed
04

Black Seed

Rich in nourishing compounds that support scalp and hair health.

Black Seed
05

Botanical Extracts

A potent blend of Brahmi, Hibiscus, Reetha and Aloe Vera for revitalization.

Botanical Extracts
06

Base Oils

Nutritious sesame oil delivers deep nourishment while helping soften and condition the hair.

Base Oils

A FORMULA PASSED DOWN THROUGH OUR FAMILY.

FOUNDERS EDITION · BATCH 01 / 100
OUR STORY

FROM OUR FAMILY TO THE WORLD.

For 25 years, this formula lived where most good family traditions do , at home.

EST. 2026 · FAMILY FORMULA
01

IT STARTED AT HOME

Crafted in our family kitchen using a generational blend of botanicals, this rich formula was originally created to heal, nourish, and protect our own hair through changing seasons.

02

25 YEARS OF TRADITION

Over a quarter-century, weekend oiling rituals became a sacred routine. We spent decades refining the proportions, balancing ancient healing herbs with cold-pressed oils for optimal strength and shine

03

NOW, IT'S ETHENA

What began as a guarded family secret is finally ready to leave the vanity. Ethena brings this time-tested heritage formula to your routine, offering pure, honest hair care rooted in love.

25 YEARS IN THE FAMILY.
NOW, THE FIRST 100 BOTTLES FOR YOU.

FOUNDERS EDITION · Limited To 100 Bottles

THE FIRST 100.

This is where Ethena begins.

Handcrafted in-house by our family, the Founders Edition is our very first release, strictly limited to just 100 bottles

25 years of family tradition.
Meticulously handmade.
Only 100 bottles ever made.

Once this initial batch is gone, it’s gone for good.

FOUNDERS EDITION
7 / 100 BOTTLES CLAIMED
GET THE FOUNDERS EDITION EXPLORE THE STORY →
GOOD TO KNOW

QUESTIONS, ANSWERED.

Everything you need to know before bringing the ritual home.

The Founders Edition is our very first hair oil batch, meticulously handmade by us in-house. It is strictly limited to just 100 pieces, once this batch is gone, it's gone for good.

Warm a few drops between your palms, massage gently into your scalp, and work the oil through to your ends. Leave it on for a maximum of 3 hours (please do not leave it on overnight), then wash it out thoroughly with a gentle shampoo.

For optimal nourishment, we recommend incorporating it into your routine up to a maximum of 3 times a week.

A dropper or a small coin-sized amount is usually plenty for a standard application. You can adjust slightly depending on your hair's length, thickness, and hydration needs.

It is crafted from a traditional, clean blend of pure botanical oils and nutrient-rich herbs designed to deeply nourish the scalp, reduce frizz, and strengthen roots from the ground up

Yes! Ethena is mindfully formulated to be lightweight yet deeply nourishing, making it completely suitable for all hair types, whether your hair is straight, wavy, curly, or coily.

You can place your order directly through our website by adding your bottle to the cart and following the quick checkout steps.

Yes, Cash on Delivery (COD) is available at checkout for your convenience.